About The Promise Foundation

A background

Jiva is an extension of The Promise Foundation's mission to address the issues that surround mental health, education and potential realisation amongst children and youth in the developing world context.

The Foundation was established as a charitable trust in 1987. We are a core group of Psychologists, Social Workers, Special Educators and Teachers, who are interested in examining theory, conducting research and developing interventions to promote the self-mediated realisation of personal potentials

Our main areas of expertise are:

  • Early childhood education with specific emphasis on cognitive stimulation programmes for young children.
  • Primary school education with specific emphasis on literacy acquisition and assisted learning.
  • High school education with specific emphasis on career counselling and livelihood planning. Career Psychology has been one of our key areas of intervention and the Jiva Project represents our most recent work in this area.

Click here for further information about The Promise Foundation.

Life Trajectories

The Promise Foundation (TPF) focuses on the psychological factors linked to development. We have found that lasting social and economic development can occur when the individual begins to move away from the position of receiver, to a position of self motivated, self-sufficiency. TPF believes that addressing matters related to behaviour and mind sets is crucial to pointing life trajectories toward prosperity.

Jiva is focused on our work with adolescents and youth and is embedded into the Foundation's overall approach to mental heath and emotional well being.

Research based approach

Our work takes the action-research approach and our programmes begin with research which informs the development and standardisation of applications. A theoretical corner stone of our approach is the concept of social cognitions. One of our salient findings is that social cognitions such as career beliefs influence orientations to the future and to career development.

Experience in the field

Our experience in the field has led us to reach over 100,000 young people over the last 12 years. We have developed various career counselling programmes to address the career development and livelihood planning needs of Indian young people from a wide range of socio-economic backgrounds. All of our counselling material has been extensively trial tested and validated.


Our research and experiences have been published widely. This includes the following:

  • Career Counselling: A handbook (Tata McGraw Hill, 2004)
  • Approximately 14 scholarly articles in peer reviewed journals both Indian and international
  • Invited presentations at international and national conferences
  • Presentations at important Indian forums (e.g. The National Curriculum Framework Review, National Council for Educational Research and Training)
  • Popular articles as columns in newspapers and magazines.


TPF has established linkages with important government departments and other nodal agencies. This includes the National Council for Educational Research and Training, University Departments, National Institute for Advanced Studies, National Institute for Public Cooperation and Child Development, City Corporations, Ministry of Human Resource Development and a large number of national and local NGOs. TPF is also a part of various national policy making committees such as the Adolescence Working Group and the National Curriculum Review Group.

Linking research to practice

TPF has grown to become an institution disposing at the same time of the scientific experience and knowledge. Coupled with its proximity to the target group and the cultural context, the Foundation is well positioned to bridge the gap between research and application as well as to ensure sustainability by responding directly to the demand of the target group and the government.

Jiva is based on:

  • TPF's 15 years of research and field experience.
  • A national survey on work, youth and careers. The survey was conducted in 12 different parts of India in 8 languages. The findings of the survey were discussed at the first National Consultation on Career Psychology held in the year 2006, in Bangalore, India.